This introductory section of the course is meant to give you a first impression of how the course works, who the people are and which tools we are planning to use. Moreover you will find a short introduction into the ideas of sustainable foreign language teaching and learning and into our thoughts about the topic Media usage and media literacy.
Having worked in the fields of marketing for several years, this task sounds very appealing to me. It helps making the pupils aware of the way, advertising/marketing works and to have a glimpse behind the scences. They will generate creative ideas and understand the importance of taylor-made messaging according to the individual target groups
When I was in school we did something like this in art class. First we came up with a product and designed a logo for it, then the box or packaging and then a poster advertising our product. This way we were connected to “our” product through many steps (this was a regular state school).
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4 Comments
Thank you for all the hands-on tips in this course! I like the idea of the students making their own ads.
Having worked in the fields of marketing for several years, this task sounds very appealing to me. It helps making the pupils aware of the way, advertising/marketing works and to have a glimpse behind the scences. They will generate creative ideas and understand the importance of taylor-made messaging according to the individual target groups
When I was in school we did something like this in art class. First we came up with a product and designed a logo for it, then the box or packaging and then a poster advertising our product. This way we were connected to “our” product through many steps (this was a regular state school).
Thanks for sharing this idea!